A Five-Year Hedonic Price Breakdown for Desktop Personal Computer Attributes in Brazil
A Five-Year Hedonic Price Breakdown for Desktop Personal Computer Attributes in Brazil
Autor Correspondente: Nuno Manoel Martins Dias Fouto | [email protected]
Palavras-chave: personal computers, hedonic pricing, hedonic attributes and regression, price indexes
Resumos Cadastrados
Resumo Inglês:
The purpose of this article is to identify the attributes that discriminate the prices of personal desktop computers.
We employ the hedonic price method in evaluating such characteristics. This approach allows market prices to
be expressed as a function, a set of attributes present in the products and services offered. Prices and
characteristics of up to 3,779 desktop personal computers offered in the IT pages of one of the main Brazilian
newspapers were collected from January 2003 to December 2007. Several specifications for the hedonic
(multivariate) linear regression were tested. In this particular study, the main attributes were found to be hard
drive capacity, screen technology, main board brand, random memory size, microprocessor brand, video board
memory, digital video and compact disk recording devices, screen size and microprocessor speed. These results
highlight the novel contribution of this study: the manner and means in which hedonic price indexes may be
estimated in Brazil.
