O objetivo foi analisar as principais dificuldades vivenciadas por empreendedoras na Economia Criativa em Caruaru-PE. Para isso, mobilizou-se a teoria da interseccionalidade, que possibilitou entender as estruturas de opressão em nível macro e as micro social. Realizou-se entrevistas semiestruturadas por videoconferência com cinco mulheres e nove entrevistas por formulário via Google Forms. As entrevistas foram realizadas durante a pandemia do Covid-19 no período de maio e junho de 2020. Conclui-se que as dificuldades das empreendedoras caruaruenses se relacionam com a gestão financeira, o acúmulo de jornadas, a dificuldade tecnológica, o contexto periférico e os desafios de atuar no meio digital.
The objective was to analyze the main difficulties experienced by women entrepreneurs in the Creative Economy in Caruaru-PE. For this, the theory of intersectionality was mobilized, which made possible to understand the structures of oppression at the macro and micro social levels. Semi-structured interviews were conducted by videoconference with five women and nine interviews were conducted per form via Google Forms. The interviews were conducted during the Covid-19 pandemic in the period from May to June 2020. It is concluded that the difficulties of entrepreneurs from Caruaru are related to financial management, the accumulation of hours, the technological difficulty, the peripheral and the challenges of acting in the digital environment.
