The Journalism Agenda Guide (JAG): Proposal for Applied Research in Journalism (ARJ)

Brazilian Journalism Research

Endereço:
Faculdade de Comunicação, Universidade de Brasília(UnB), ICC Norte, Subsolo, Sala ASS 633
Brasília / DF
70910900
Site: http://bjr.sbpjor.org.br/index.php/bjr
Telefone: (61) 3307-6541
ISSN: 1981-9854
Editor Chefe: Fábio Henrique Pereira
Início Publicação: 31/05/2005
Periodicidade: Quadrimestral
Área de Estudo: Comunicação

The Journalism Agenda Guide (JAG): Proposal for Applied Research in Journalism (ARJ)

Ano: 2016 | Volume: 12 | Número: 3
Autores: Josenildo Luiz Guerra
Autor Correspondente: Josenildo Luiz Guerra | [email protected]

Palavras-chave: journalism, applied research, agenda setting, relevance, semantic resolution

Resumos Cadastrados

Resumo Inglês:

This article proposes the Journalism Agenda Guide (JAG), a technical tool for managing journalistic content. Developed from an Applied Research in Journalism (ARJ) methodology, the Guide is based on articulating concepts of Agenda Setting, Journalistic Relevance (JR), organizational productivity and Semantic Resolution (SR). The basis of the Guide is the relation between the relevance of a theme and how much space it should occupy in the news, subject to a particular organization’s production capacity. Incorporating the Guide as a tool for editorial management means adopting practices of accountability which affect both the ethical conduct an organization and its professionals adhere to and the sustainability of companies, becoming an important ally in the efforts to consolidate the credibility in journalism.