The article is a comparative study of multimedia infographic elaborated by the Clarín.com (Argentina) and Folha.com, (Brazil) websites. The objective is to verify and analyze how the two important Latin American mediums of online communication have utilized HTML5 technology and its interactive possibilities in journalistic narrating. The analysis will examine multimedia infographics which have gone through substantial technological changes, altering the format and content of news. In order to understand the narrative possibilities of Flash and HTLM5 technologies for the production of interactive infographics this study will deal with the infographics section related to Folha.com and Especiales Multimedia from Clarin.com. The study, both quantitative and qualitative, verified which narrative and informative resources, tools and Internet programming language technologies were utilized by the two mediums of communication based on the analysis model proposed by Albert Cairo in the book Infografia 2.0.
