Quai Branly (Africa, Asia, Oceania and Americas’ Arts and Civilization National Museum) in Paris, opened in 2006 is analyzed from a semiotic point of view as a great device for cultural recognition and communication in its different components - architectural, landscape and exhibition’s display. It’s about a space that builds itself as innovative and that invests on the integration among collections and new communication technologies. The museum aims to state the value of culture’s diversity and build a space for possible dialogues among them - besides the exhibition of exceptional artifact’s copies. Not only the museum - but also a center for teaching and researching, - the space is available for several potential audiences, including that one that searches for entertainment: therefore, a new museum on its definition’s strict sense.
