As cinco barreiras de entrada de novos concorrentes nos negócios audiovisuais permanecem atreladas ao sistema analógico. Na convergência digital, a engenharia promoveu a derrubada de sete barreiras que impediam novos players de produção e transmissão de conteúdo, com o desenvolvimento de multiplaformas e o vídeo on demand, abrindo caminho para as startups do audiovisual com modelos de negócios inovadores e disruptivos.
The five entry barriers of new competitors in the audiovisual business remain tied to the analogue system. In digital convergence, engineering led to the overthrow of seven barriers that prevented new players from producing and transmitting content, with the development of multi-forms and video on demand, paving the way for audiovisual startups with innovative and disruptive business models.
