The National Policy for Solid Waste (NPSW), passed in 2010, established a system of shared responsibility for waste management in Brazil, including Waste of Electrical and Electronic Equipment (WEEE). This law requires the collection and disposal of technological waste through the implementation of Reverse Logistics Systems (RLS). In this study we discuss the main challenges and prospects in implementing WEEE reverse logistics in Brazil. The research was conducted through document analysis and interviews with different players, who are participants in the process of establishing a sector agreement. The findings suggest that the shared responsibility model proposed by the NPSW is not comprehensive enough to deal with the complexity of the Brazilian WEEE reverse chain. Based on this research we were able to propose a broader model covering the interrelationships among all the agents that interfere directly, indirectly, locally and abroad with the implementation of reverse logistics chain practices for electrical and electronic consumer goods in Brazil.