Beginning in the 1990s, Brazilian means of communication have experienced a (still ongoing) transformation process in the treadmill of technological advances, which have allowed for broad media convergence and for a single journalistic group to offer diverse products across various digital platforms. These transformations have impacted profoundly the routines of journalistic newsrooms and their professionals, from whom more and more agility is expected in order to meet the demands of the new era. This study seeks to demonstrate how the new reality affects the routines of newsrooms and journalists at the Brasilia offices of four of the most prominent newspaper groups in the country: O Estado de S. Paulo, Folha de S. Paulo, Valor Econômico and O Globo.