The following communication sums up the doctorate thesis “The
Three Dimensions (singular, particular and universal) – of the
author-function in the Construction of the Typologies of Journalism:
Journalist-Author and Brand-Authorâ€, presented by the researcher
to the Department of Communication Science of the School of Social
and Human Sciences of the New University of Lisbon, in November
2005. The thesis discusses what the author is in journalism and
proposes the dimensioning of the author function from two
typologies: journalist-author and brand-author. The former
articulates the categories: singular, particular and universal, while
the latter is a prisoner of the hegemonic logic of the institutional
and organizational powers, asphyxiating the possibility of a
universal grasp of the singular. In a world controlled by the brand
kingdom, singularity survives, despite everything. It is the way
that remains for journalism as a social means for apprehension of
reality, always requiring specific and transforming education
