This work aims to present a typology model that seeks to identify patterns of innovation in Brazilian small and medium enterprises (SMEs). To this end, we used as methodology a measurement with the formulation of indicators designed to assess the dimensions of innovative efforts and results and the organizational performance of enterprises. These indicators were created based on the Survey of Technological Innovation (PINTEC), conducted by the Brazilian Institute of Geography and Statistics (IBGE). The results showed the existence of different patterns among the enterprises analyzed, and macro-innovative enterprises tend to have superior organizational performance.