The objective of this study was to adjust hedonic regression models capable of explaining rental values of rural households according to their attributes, including the availability of public services. The results showed that the availability of public services increased in the higher income classes. The non-monetary income generated by basic services was estimated at approximately R $ 90 million monthly. Simulations with these results indicated that extending basic services - electricity, piped water and proper sanitation - all rural households, the additional income will not be enough money to 245 000 to 280 thousand people ceased to be extremely poor, and between 221 000 and 269 000 people to surpass the poverty line.
