The objective of this article is to show through a discursive analysis that women’s magazines constitute a powerful vehicle to convey ideology and to take part in the construction of women identities. To reach this purpose we study articles from Nova and Claudia, following French Line Discourse Analysis theories which explore not only the text but the discursive, historic and social practices involved in the discursive event. Besides, showing how magazines reinforce stereotypes of gender, the analysis aims at contributing to the debate of women and men roles in society; and to people’s awareness of the power of media discourse in constructing social relations and positions
