This paper aims at discussing some of the changes journalists have been going through, due to the use and appropriation of Communication and Information Technologies. This study is based on the case of Efrém Ribeiro, a journalist who works at Sistema Integrado de Comunicação Meio Norte, a TV broadcaster located in the city of Teresina, in the state of Piauí, Northeastern, Brazil. By exercising media and functional polyvalences, Efrém has been accumulating a number of functions previously distributed separately, as well as incorporating technological innovations in his production process. The case study consists of in-depth interviews and participant observation. The results show that the polyvalences occur only in terms of investigation and production of content for print, TV and the Web, however, deeply rooted in traditional, separate and divergent models and processes of production.
