ANALYTICAL METHODOLOGY TO EVOLUTIONARY STEPS FOR MANUFACTURING STRATEGY IN SMALL AND MEDIUM ENTERPRISES

Revista Iberoamericana De Engenharia Industrial

Endereço:
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Site: http://periodicos.incubadora.ufsc.br/index.php/IJIE
Telefone: (48) 3721-7065
ISSN: 2175-8018
Editor Chefe: Nelson Casarotto Filho
Início Publicação: 31/05/2009
Periodicidade: Semestral
Área de Estudo: Engenharia de produção

ANALYTICAL METHODOLOGY TO EVOLUTIONARY STEPS FOR MANUFACTURING STRATEGY IN SMALL AND MEDIUM ENTERPRISES

Ano: 2011 | Volume: 3 | Número: 2
Autores: Ricardo Palma, Laure Morel, Raymundo Forradellas
Autor Correspondente: Ricardo Palma | [email protected]

Palavras-chave: Manufacturing Strategy, Innovation, Small and Medium Enterprise

Resumos Cadastrados

Resumo Inglês:

Usually, we can find lots of methods and recipes for operating in the field of
strategy. Many distinguished and important organizations, like the United Nations, the Food
and Agriculture Organization, the United Nations Industrial Development Organization, and
others, work so hard to help a constellation of Small and Medium Enterprises (SME) across
the world. These kinds of enterprises exist in the developed countries as well as in the
emerging economies, but, usually, the global strategy that they adopt can't be easily
synchronized with the manufacturing function. Then, it's not common to find in the literature
an easy way to move the actual manufacturing strategy towards the goal proposed by the
global strategy. In this work, an analytical methodology is proposed to align this
manufacturing strategy with global strategies using as a motivating force the customer
satisfaction, innovation and the systemic competitiveness framework. This approach is made
in step way, making small evolutionary steps to convert the actual operation actions into a
strong and ductile manufacturing strategy.