INTRODUCTION: The cochlear implant dramatically facilitates oral language acquisition. In the Amazon, most of these surgeries are performed in Manaus. After activation of the speech processor, children who have received these implants return to Manaus for speech rehabilitation, with appointments scheduled for 3-6 months to map the IC. Thus, AMADA has demonstrated a long-term commitment to the success of these surgeries. OBJECTIVE: To publicize the work done by AMADA, during the period from 2010-2012, and its implications for professionals who care for children with cochlear implants. METHODS: This was a descriptive study in the form of an experience report. The related research was carried out at the institutions providing speech therapy services for children with cochlear implants. All institutions included in the study use the Aurioral method, which focuses on auditory and language skills. These institutions also recruit the help of UNINORTE students and provide family counseling. These activities were initiated based on the recommendations of implant centers, which stressed the importance of rehabilitation after implantation of the device. CONCLUSION: To address the scarcity of call centers for the hearing impaired in the northern region of the country, the AMADA program was established to provide speech therapy for a population without access to therapy. The program also fosters family participation in monitoring the child who uses an IC.