The main goal of this study is to analyze the antecedents and consequents of relationship
quality of the students of public university where they study. The antecedents are perceived
quality services and equity. The consequent variable is analyzed the academic loyalty. The
relationship quality proposed here includes three variables: satisfaction, trust and
commitment. With a methodological quantitative non-probabilistic, a survey was conducted
with 684 students of the twenty-two courses in the three existing campuses that are part of a
State University. The hypotheses confirmed the positive and significant impact among the
antecedent variables (Perceived Quality and Equity) on satisfaction. The resulting constructs
were also significant. We also found that perceived quality seems to be the most effective
antecedent of trust than of satisfaction. Moreover, satisfaction, trust and commitment
positively impact student loyalty. These results contribute to identify to important issues that
contribute for the student to be part of the university and have a good relationship with it
